The Future of Business is Pervasive.

The skills that we teach at the College of Business are useful for managing not only for-profit firms, but all kinds of organizations. Leaders and managers in hospitals, school systems, art museums and many other organizations need to understand accounting, finance, operations, strategy, management and marketing in order to be effective in their roles. As I think about the challenges faced by our health care system, our education system, and our public policy makers, I cannot help but identify the areas where business education could be brought to bear to improve the quality of life of citizens of our nation and around the world.

In the future, business education will be developed for, and delivered to, leaders and managers in all of these industries and more.

At UT Arlington’s College of Business, our faculty apply business concepts to these different sectors in their research. Dr. Susanna Khavul, associate professor of innovation and strategic management, is investigating the development of new innovations in microfinancing for would-be entrepreneurs and small business owners in third world regions. This research has the potential to inform pubic policy and government action spurring economic growth. Assistant Professor of Economics Dr. Joshua Price applies economic tools to investigate factors that affect the health and behaviors of adolescents in schools. His recent paper “De-Fizzing Schools: The Effect of Vending Machines on Student Behavior” examines the impact of soft drinks on in-school behavior and academics. This research has the potential to inform educational policy, especially around nutritional requirements. You can follow Dr. Price on Twitter, including his perceptions of sport economics.

The college’s more than 40,000 graduates include leaders and innovators in education (Ashley Murphree ‘95), healthcare (Robert Earley ‘09), the arts (Danielle Georgiou ’06, ‘08) and the nonprofit sector (Carolyn Mentesana ‘84).

Beyond our business majors, our research and education  reaches hundreds of UTA students whose curriculum includes a business minor. Students majoring in communications, psychology, art, political science, and biology (to name a few) will soon enter their respective industries with a strong foundation of business knowledge in addition to their substantive specialty.

Good business practices are critical to all industries and sectors. I believe that business education has the potential to improve the effectiveness of all organizations, and that the future of business will be driven by this universal need for leaders and skilled practitioners, regardless of the sector where they eventually work.

Do you agree? Disagree? Have an example? Chime in! What do you see for the future of business?


“Lesson #4: The Non-Profit Needs to Be Run More Like a Business” BY PAUL SHOEMAKER

“Artists, businesses, and other mythological beasts” BY ANDREW TAYLOR

“Why Government Should Not Be Run Like A Business” BY JOHN T HARVEY

“Colleges Should Require Business 101 for Every Student” BY MATT RAGAS

7 Responses to “The Future of Business is Pervasive.”

  • I agree with the statement, “In the future, business education will be developed for, and delivered to, leaders and managers in all of these industries and more.” I hope that this vision will include close partnering with industries interested in hiring UTA students when they graduate. These industries can help ensure that the material students learn in the classroom is current and relevant to the needs of the employer. I also hope that by partnering with industry leaders that more internship opportunities will be available to students, with many of these internships developing into full-time employment upon graduation.

  • The reality of a “blurring of lines” between disciplines and industries is becoming more apparent. Add engineering students to the list of those getting a background in business before entering the workforce: The College of Engineering collaborates with the College of Business to award master’s degrees in construction management, engineering management, and logistics, and we have an entrepreneurship track in our doctoral programs. When our students have a broad base of business knowledge, they have the ability to market the products that result from their research to the world. When we work together with the College of Business – or any of UTA’s other colleges and schools – we improve the education we provide and create stronger professionals who enhance the region’s workforce.

  • I am encouraged by your vision to educate future professionals in the business aspect of their respective fields of study. I am hopeful that this will be a creation of classes geared for these students and not throwing them in with the classes already created for business majors to make our classes too over simplified for the sake of the new students. I sincerely hope these steps to improve the usefulness of the College of Business are successful!

  • I do agree with the statement, \Good business practices are critical to all industries and sectors.\ No matter which field of study that you are concentrated in, you will eventually operate in some form of a business atmosphere. Therefore, knowing the basics of business is essential for your future career. Needless to say, the students at UTA are being exposed to a variety of meaningful aspects of the business world in hopes that this experience will be shared to others.

  • I like Jessica’s idea of creating separate sections of our business courses for non-business students, both to keep the business courses at the right level, and to allow for customized content and examples from the nonprofit or public world to be included in these customized sections.

    The idea of continuous auditing has been around for the last 25 years and much research on it has been done by Miklos Vasarhelyi in Rutgers U. The idea is to have a software agent in the firm’s accounting system that can detect potential failures and report them early enough to enable corrective action.In information systems, continuous monitoring could detect hacking early and mitigate its consequences (cyber-security). In fact it can help in mitigating “failures” of any sort such as for example, crimes. On the other side, it can add value to a business. I am told that there are marketing software agents that travel the internet and identify items relevant to a business and provide the information in a form that they want. Here is a quote from a new venture called Hivefire “Curata, HiveFire’s flagship product, analyzes the web’s relentless rush of content and delivers a spectacularly curated blend of news, multimedia and social media that is easily integrated into a company’s site.”

  • I’m so happy to see that others are implementing some of these ideas. This month’s Economist (October 19, 2013) wrote about how the Booth Business School will be offering classes for University of Chicago law students.

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