The “why” portion of this post: Warning! Blanket statement to follow: Research is important because knowledge is power.  If you are considering a job outside of academia, research is essential.

Tips for the “how” portion of this post: Jobs on Toast has a great post about researching jobs in your industry.  However, you need industries of interest in mind before starting.  Good thing there is a post for that too.

Some suggestions:

  • Read books, newspapers and magazines in your chosen industries.
  • Read blogs and listen to pod casts – there is a wealth of information that didn’t make it into the top journals.
  • Network, both in-person and online.  Email HR Reps, create a database of contacts you meet at events, and keep in touch with those people!

There is also an interesting post on creating a Career Roadmap that is broken into four steps: discovering potential, finding a niche, marketing yourself, and getting an offer.  Check it out.

On an unrelated note – LOOK!  It’s Steve Jobs on a piece of toast! Get it? Jobs on Toast? Like, Steve JOBS on Toast?