Posts Tagged pitch

Digital Humanties – an Expensive Word

The Feb. 18th article in the Chronicle of Higher Education entitled,Stop Calling it ‘Digital Humanities,‘” is a great article encouraging small colleges and liberal arts schools to take part in the digital humanities (DH) movement.  The first suggestion:

“A persistent criticism of the digital-humanities movement is that it is elitist and exclusive because it requires the resources of a major university…Academics and administrators at small liberal-arts colleges may read about DH and, however exciting it sounds, decide that it ill suits their teaching mission.” The Chronicle – Feb. 2013

The article goes on to list several reasons why small schools have an advantage over large schools with big budgets when it comes to the DH movement.

“How does this help me?” the liberal arts major asked, clearly communicating a jaded and dim outlook on the job market.

For starters – not all small schools know they have an advantage.  For the liberal arts major this means OPPORTUNITY! If a small college has a posting for a teaching position, you now have an edge on the competition.  Stating how you can bring the DH movement to a small school in a big way will definitely get the attention of an employer who has decided, “No thanks, to expensive.”

Further, you can show how DH can bring faculty together in their research efforts, a task that is notoriously difficult.

A small college may not have many people who are openly experimenting with the digital humanities, but there are likely to be many who are interested in some aspect of it, especially the ways it can enhance teaching and learning. In particular, reach out to the library staff and the information technologists….Departments such as communication, computer science, and education often include potential allies as well, because they are interested in new media and social media, coding and Web design, instructional technology, hybrid pedagogy, and assessment.”
The Chronicle – Feb. 2013

One of the best ways to get a job is to show that not only are you the best person for it, but that you will add to the success of the institution overall.

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Genius? Ingenious? I admit I had to look it up.

Even the best of us get mixed up every once and a while.  FYI – Genius is a noun.  Ingenious is an adjective.  Did you already know this?  If so, then bravo.  If not, thank you for not lying like those other people.

The point is – communicating with another human being is difficult.

The application is – when you promote your research in the hopes of finding career and research opportunities, not everyone is going to get it.

The fix is – practice.

Yes, the “30-second commercial” or the “elevator speech” sounds cheesy.  It is not my fault that an awesome and VITAL method of communicating with others has names like that.  If it were up to me, I would call it, “A Hitch-Hikers Guide to Preventing People from Avoiding You in the Hall.”

Business week has an excellent article about the important aspects this as a marketing tool and the functions it serves in effective networking.

However, if you really, really want your MIND BLOWN then visit the Harvard Business School’s Elevator Pitch Builder.

In most cases, your research probably won’t sell itself.

……unless your research resulted in a clone of Mr. Baby and your target demographic is people who don’t care about science.

Then you’re golden.

"Don't Call me baby, call me Mr. Baby"

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