“What do publishers do?” video clips

The International Association of Scientific, Technical & Medical Publishers has just released the winning entries from their recent video competition.  The clips (only a few minutes long) range from amusing to staid, but avoid delicately the obvious answer, “Make money!”  Open Access publishers probably wouldn’t have displayed production values any skimpier.  For-profit publishers do put money into glitz, but they apply more of their business acumen (also not mentioned in the videos) to direct resources to classier displays in conference exhibit areas.