Organic consumers everywhere are calling, and signing, for the National Products Association, who supposedly is to maintain the integrity of natural products, to withdraw its support of approval products that contain GMOs (genetically modified organisms).
In an online campaign using its website, Tweets, and several articles, the Organic Consumers Association (OCA) has begun an all out attack and “national alert” against the National Products Association claiming that the association who “advertises itself as working on behalf of consumers who want to purchase products that they believe are safe and authentically natural” (Paul, 2012) is indeed allowing products that contain genetically modified ingredients to pass its certification requirements and bare the label promoting itself as “natural”. In a statement on behalf of the 90% of citizens in the United States who want GMOs to bare labels stating such (Cummins, 2012), Ronnie Cummins, Executive Director of the OCA, is calling the act of NPA labeling products containing GMOs as “natural” an “outright act of consumer fraud” (Paul, 2012).
How are consumers responding? Within an hour of the organization tweeting this article, 5 people have retweeted the article; within an hour the Youtube video has had 12 views; on Facebook, 154 people have liked and 24 people are following on Twitter the online petition to First Lady Michelle Obama to ask President Obama to support the citizens’ desire for labeled foods. The petition has gained 145,582 signatures as of the writing of this response.
Social Media has made the life of this petition and call for truth about what is in the foods Americans eat one that will simply not be forgotten or go away. As health issues continue to rise and people become more knowledgeable and responsive to the future of our generations, social media is the catalyst for which the voice and concerns of citizens everywhere will be heard. How successful has this campaign/issue been to date?
It appears that all 145,582 signatures for the petition article_26293.cfm were collected within a day. At this rate, there should be no problem with the issue catching national attention, online and offline, especially with over 145k likes on Facebook alone.
Cummins, Ronnie. (2012). Organic Consumer Association Petition. Retrieved from: http://organicconsumers.org/michelle-obama-letter.htm
Paul, Katherine. (2012). Organic Consumers Calls on Natural Products Association to Stop Pulling Their “Natural” Seal on Products that Contain GMOs. Retrieved from: http://www.organicconsumers.org/articles/article_26293.cfm