Publié le : 24.07.2009 | 12h21 sur: Source 1
Touristic Strategy
Morocco has made a step ahead
Morocco has a made a huge step ahead in the context of the implementation of its Vision 2010 to promote the sector of tourism as the French newspaper of Economics and Finance “La Tribune “mentioned in its edition on Thursday.
Launched in 2001, this project that called for 10 million tourists per year in 2010 and that aimed to make tourism a priority sector to support the economy, has doubled the number of visitors to 8 million people so far in 2008, as published.
Similarly, hotel capacities have multiplied by two to reach 153,000 beds between 2001 and 2008, the newspaper said that tourism is the first resource of revenue for the country, with 5 billion Euros in 2008, representing 9% of GDP.
In terms of job creation, the newspaper said that a total of 130,000 direct jobs have been created in that period, contributing, in part to the sorption in unemployment.
“The Tribune”, which also puts forward the efforts deployed for the liberalization of the Moroccan sky, indicates that not less than twenty airlines serve the international Moroccan airports, in addition to the national carrier Royal Air Morocco (RAM).
But the most surprising part of this plan committed to forming the touristic industry is, according to the newspaper, creations of new resorts intended valuing the 3,500 kilometers of Mediterranean and Atlantic seaside, which include (Saïdia) that has inaugurated last June.
For the newspaper, one of the challenges to the Moroccan tourism would be maintaining its price positioning and face competition from other destinations, offering competitive prices.
To find every year millions of needed travelers to the activity of its touristic industry, the newspaper reveals that Morocco is getting ready to pick up guests from far away, especially in countries East such as Russia and Poland.
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Publié le :27 juillet , 2010 sur : Source 2

Saïdia: how culture saved the tourism industry
June 2011, the Oriental region of the Kingdom of Morocco will host the first edition of “Maghreb Culture” festival which annually celebrates the North African region arts: movies, music, theater, culinary arts, plastic arts, fashion, etc… A meeting that initiators want trans-Maghreb. An event that came to support the promotion of beach tourism that is in trouble in this part of Morocco that is less known.
While announcing the creation of this festival in a ceremony held June 19 in the new seaside resort of Saïdia (about 35 miles from Oujda, in the north-east), the Chairman of the Regional Council of Oriental Ali Belhadj said this: “The Maghreb Culture is not a substitute for the Arab Maghreb Union, hopelessly stalled. This festival is devoid of “political motives” and “not a prelude to solving the problems of borders with Algeria,” he says in the quarter-hour interview that preceded the official announcement.
A quick tour of the new town of Saïdia has already been enough to confirm that. Covered by forest and swamp just three years ago, the region’s ambition is to become a touristic hub with its brand new hotels with a capacity exceeding 2 000 beds, its summer residencies, medina, its marina (one of the three largest of the Mediterranean), shopping center and golf course. All this resulting from the Royal Initiative for the Development of the Oriental region launched by King Mohamed VI in a keynote speech in March 2003.
The metamorphosis
Since a long time ago, the town of Saïdia saw its face changed dramatically. From a village status, it moved to a seaside city status-driver for the construction of which the institutions of the kingdom are associated with large Spanish groups. Returned to first create and develop basic infrastructure, and secondly to provide the expertise in the field of tourism. The Moroccan government had to establish communication networks: a split bypass Saïdia and the construction of all access roads to the city, development of a network of sewage collection and storm water from its dikes for protection, its treatment plants, pumping and its seaside along its 15 km beach. All for a total amount of 369 million dirhams (1 Euro = 10 DH) under the terms of an agreement for the upgrade of the city. The Iberostar and Barceló hotel chains will also rely on help from the state and region for the launch of their institutions.
In this way, the Oriental region expects to seduce and attract every year a few thousand Spanish tourists of course, but also British, Chinese, Japanese, Indian, and those Gulf countries and countries of Eastern Europe. 50 000 new jobs and gains of around 5 billion dirhams as the newspaper said of the North African Economist.
Forcing
Except that for now, hotels are far from rejecting clients while the summer homes that are along the roads of Saïdia are still empty. The paint marks on the windows tell us that most of them were not yet taken.
The vacant housing stock, the silent marina and the shy commercial activity of Saïdia threaten not only the future of tourism in the East but also the success of the entire project. Ultimately, it is the integration of the region to the Euro-Mediterranean Partnership. The immediate concern is to bring the crowds to this new tourist attraction, as the authorities have undertaken to do so. The two Iberian hotels were 5 stars worked last season for two months, according to the Economist. In this season, the Barceló mainly receives clients from the Iberian Peninsula.
Hence the idea of the Maghreb Culture Festival. The event is thought to drain the crowds to this site and make it live, as explained so prosaic by Ali Belhadj, “It is an approach to promoting economic development.”
As for the name “Maghreb,” it is meant to recall the ties that bind Oujda to its environment. Mr. Belhadj argues that “one feels deeply Maghrebian in this border region.” It is ideal to bring together artists and scientists of the Maghreb. That is to say that the organizers of Maghreb Culture 2011 evacuate a backhand that all concerns could be designed as to its credibility. It is believed that the political obstacles are not resistant to an identity deeply rooted in the Maghreb region. Which moreover is already home to several festivals stamped undoubtedly as Maghrebian: the festival of oases, the festival of Rai, the music festival gharnati, or the alaoui music one.
The North African identity and culture have made for now the center of the festival program. It is more of a willingness to implement an economic development policy and the event is not yet really thought about it. Before his presentation last Saturday before the press and a few guests like Deputy Consul of Algeria in Oujda, none of the members of the local press had heard about it. Before leaving the room, the representative of Algeria, Mr. Bashir Belatrache said he would continue listening.
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Publié le : 26 Mars 2008 sur: Source 3
Impact of international tourism on the Moroccan society
Author: Mohamed Rifka
Before addressing that question, the answer on the impact of international tourism on the Moroccan society appears to be very attached to describing even a bit of about the different stages of its evolution through history, the different roles that it played and still playing and their impact in a way or another.
Although the explosion of tourism based on its democratization in rich countries, its internationalization confirms its character, and the humanist discourse of the World Tourism Organization (UNWTO), its liberal option. Relaters from North-South disparities, tourist flows are digging the map: tour operator instead transnational share a growing share of profits and the first world is still strong as the principal director of recreational migrants.
However, tourism has become the first source of foreign exchange for one third of developing countries but to what social, environmental and cultural cost? Privatization of assets, looting of ecosystems, trivialization of society, consumption habits of the monoculture of mass tourism and diversification of it and to offer something else than inducing a new use of Western world.
Contents of the initiatives in tourism ethics that we like to believe. Still, the reality of the relation between visited and visitors and the more comprehensive non equivalent between the promoters of the tourism industry and local communities need new regulations. Expansion of international tourism plantar due to the liberalization of the market Arian companies.
Its democratization is related to the level and quality of life favors by the explosion of communications. Formerly exclusively for exploration and holiday resort of aristocratic privileges fist, the luxury travel garment had gradually expand until reached the poorer classes. Global tourism is a major contemporary social phenomenon, not only as a leading economic fact but also as a global socio-cultural reality. The tourist activity supranational, long under-value, has become one of the most powerful levers of globalization and assumes a central role in the evolution of the international economy and reports.
This is the promotion of new forms of tourism, more versatile, greener, softer, more appropriate, and more ecological:
- Inclusive and sustainable tourism that actually expresses a desire whereas this touristic activity and travel as a vehicle for sustainable development in the jurisdictions they are in. To its development and its planning must involve greater involvement of local people by promoting a policy of partnership.
Indeed, the tourists are foreigners and they are welcome and many thanks to the hospitality they enjoy and the share of tourist establishments and Aboriginal and different activities besides their bedrooms, the cultural interest they enjoy both walls and traditions than historical levels, it is normal that the impact of this is beneficial for both the tourism private establishment and for the society. This is reflected by the contribution of foreign currency, a very important commercial activity, encouragement of crafts, creations of formal and Periodic employment.
So should we add the impact on relationships that develop between natives and migrants for a long period, it is regrettable to note that certain acts of committed character are indecent. Unfortunately and by categories between irresponsible and disrespectful tourists begin taint this activity and how pleasant that stability which is seen as a menace in certain regions known by poverty and abundance of tourists. This phenomenon favorites through the Internet, said the tourist who finds no problem to invite who he desires for any kind of far from everything and unfortunately with the knowledge of everyone.
Other inconvenient that could fairly complain by region:
- If the cart between the local living standards and the stock term visitors often shakes the economical structure (without even talking about inflationary pressures), it can also disorganize a deep Society: When a tip for a taxi or a sexual service is paid in dollars each sufficient Exceeds one or two local monthly wage, the country is safe from the no drive. For proof, not only the quantity of intellectuals and professionals (from education or the Physicians for example) that are switching in small service jobs, but also the development massive prostitution sex tourism, black markets, trafficking and various other networks of local mobsters These phenomena that are debauched rise among conservative citizens vindictive attitude regrettable that ends generally by dramatic situations
Likewise they start feeding in the Islamic political and civil Society dissatisfaction and rejection of any new tourist supper character of such acts
- The quality of jobs often, they go further in certain regions a population under-qualified, without social protection, while not directly related adolescents or children.
Thus we see the informal sectors (selling souvenirs, food) will be around tourist enclaves, detriment in agricultural activities or of traditional knowledge
Culture shock: commercial trivialization of cultural heritage.
At best, the native adapts to take advantage of, at worst; these tribes as unworthy parks that one visits with a camera shoulder strap, like visiting a zoo.
- The footprint of the tourism industry also poses many problems caused by the chain: The examples abound o establishment of a complex hoteliers, a golf course or a seaside resort area has RALIS thanks to forced displacement “of local populations, through acquisitions more or less legal or favor privatization of basic resources beneficent little Native or not.
- Tourism equitable, sustainable, proximity, integer, ecological, tamed, ethics, alternative, solidarity names abound, but all refer, in different ways, the responsibility for Tourism international well-being of people visiting.