This assignment was given to my GILT class last semester. Unfortunately, I cannot find the original copy of this article. this is the Translation.
Singer Psy’s (Age 35, real name Jae-Sung Park) ‘Gangnam Stlye’, the most viewed YouTube video ever recorded, climbed to be the whole world’s favorite video.
- On August 2nd, it exceeded to 10,000,000 views…he became the new history
After the ‘Gangnam Style’ music video was released to the public last July 15th, it exceeded 800,000,000 million views in the morning of the 24th, and its hits quickly increased and it has recorded 803,690,000 million views as of 6:30 p.m. today. It took the 1st place position on the “most viewed video” in the history of YouTube throughout all of YouTube’s categories. Pop star Justin Beiber’s ‘Baby’ music video was originally in 1st place in this category with 803,650,000 million views recorded at the same time. What took 33 months for Justin Beiber to attain this record, only took Psy 4 months to surpass. It’s presently November 25th and approximately 815,000,000 million views have been recorded.
Last August 2nd, the ‘Gangnam Style’ music video exceeded 1000 million hits starting through September with 100,000,000 million hits on the 4th, 200,000,000 hits on the 18th, and 300,000,000 million hits on the 28th. During the month of October, 400,000,000 million hits on 8th, 500,000,000 million hits on the 20th, and 600,000,000 million hits on the 31st. On November 11th, it climbed to 700,000,000 hits and the record-breaking hits continued.
Also, last September 20th (local time), of about 214 million people that were from YouTube users, it received the most “likes” on YouTube, recommending it to set the record up in the Guinness Book of World Records. Presently, about 5.4 million “likes” is recorded.
In overseas influential media, American Billboard magazine gave weight to reported Psy’s record-breaking. Especially ‘Gangnam Style’ on the number one position on the single chart, not-so-great Billboard reported on the 25th (Korean time), that ‘‘Gangnam Style’ beat out Justin Beiber and won the ‘YouTube crown’ and after “about 4 months this song and Psy was a ‘cultural phenomenon’ and did not cherish high praise. Also, the AFP reports it is “YouTube’s top hit ever in history”, and according to Rolling Stone magazine, “before encountering the music video”, they reported their estimate on Psy’s YouTube domination.
- As if playing, reaction videos are coming out
Because of ‘Gangnam Style’ YouTube dominating background, that is comical and its friendly horse dance as well as sexy code mixed B grade through emotion armed music video, is capturing the whole world’s eyes and ears. ‘Gangnam Style’ made based on B-class culture, the universal sentiment that sets feelings of edginess free is an addictive pop elements mixed with today’s popular electronic genre, depending on the popularity of the music, and easy and fun choreography, he pulls his popularity from overlooking generation and race.
Like this, the language barrier is jumped and ‘Gangnam Style’ touches on the universal sensibilities in the United States, Europe, of course Asia, Oceania, the Middle East, and the African region, jumping on continents with increasing hits in more than 220 countries. Looking at the whole world’s gender, 61.6% are male, and 38.4% are female through which showed both genders and the age group between ages 13-17 years old showed the highest percentage of the analysis.
From YouTube explosive hit achievement was made a possible thing through the whole world’s netizens and ‘Gangnam Style’ and the government power parody and reaction (‘Gangnam Style’ music video seen from users’ reaction) and because of this there was an image as if it was ‘play’ pouring out. According to YouTube on the 25th, ‘Gangnam Style’ hangul involvement and searched English keywords has tremendously increased the video hits over the last four months to about 1240 thousand hits. In addition, Psy’s ‘Gangnam Style’ is a source for useful images and for hits too, which totaled around 100,510,000.
Related to his image steadily poured out, ‘Gangnam Style’ was made the subject of topic. Here, Psy played a role for the open topic of copyright which faced great harm. According to Google Korea, YouTube’s copyright protection tool ‘contents inspection description’ (CID) contents owner agreement to and greatly harmed images are blocked, tracking, and advertising profits during a single can be selected, however during this advertisement of the establishment of Psy’s profits, the profit for the original worker can be returned if a relevant reaction video or parody is produced.
Content Updates without ends (New) Construct Public Relation Model
Moreover, it was definitely the effects of the word of mouth through famous stars from overseas. On these occasions it was because of the growth of YouTube videos. John Hirai, head of YouTube’s Korea-Japan Music department, who was requested for the nations music convention, “Music con Seoul 2012” these past two days, said, “The popularity diffused for Gangnam Style for it has a different kind of charm compared to other music videos, and has choreography so unique that of course children, as well as adults can follow. It was also a big help from American pop stars who tweeted about Psy.” As, “More than anything because it was naturally able to make Gangnam Style parodies, it is not a video to stop watching after one but like following a non stop play that lead to being the make of the topic.” He emphasized Psy did not only make music videos of interviews but also behind the scene stories, and uploaded videos of interviews. Hirai said, “In the digital world the speed of developing and making new content then uploading them is very important.”
Excel in dramas so you can also shoot movies
Doorstep targeting screen time difference after attack … ‘Entertainer of November,’ boom
Dramas or movies, excelling in either one is difficult these days; however, the number of ‘conquerors of both’ stars, stars who are successful in combining the synergistic effects of the two genres, is increasing.
The success of a drama accumulates a broad awareness and this synergistic effect provides the movie with 1/10 more advantage at the box office. We examined this year’s stars who established this “Paired Effect”
Song Joong Ki, Han Ga In, and So Ji Sub, Kim Soo-Hyun ‘Paired Stars’
No matter what anyone says, this year most successful “Paired Star” is none other than Song Joong Ki. KBS Drama “Nicest guy in the world” uncovered Song Joong Ki’s coolness and warmth that coexists with his delicate emotional acting; as well as, increased stock prices. The drama peaked in popularity during its broadcast time while the premiere of his new movie “Wolf Boy” was a box office hit. Although, the pure melodramatic performance he gave in the last half of the drama was absent in the movie, it enjoyed the synergistic effect of the overlap while showing a werewolf’s pure loving image. Because Song Joong Ki had a drama filming schedule along with live broadcasts or something similar like interviews, movie promotions, etc a problem arose; the drama’s production company that used to stamp their feet impatiently, were able to take a breath and feel at ease when the movie’s success helped increase drama ratings. The film’s distributor CJ Entertainment official said, “Song Joong Ki awareness mainly stayed in the 10-30 age range but through the drama, it widened to the 40-50 age range and so a larger number of theaters showed the movie and this was the basis for the 600 million spectators.” I think that because of his positively acclaimed acting in the drama, there were high expectations for the movie. the recently met Song Joong Ki said this about the paired success of the drama and movie “since the drama’s strong melodramatic image was similar to the movie’s story about first love, i think the movie’s success is largely due to the help it received from the drama” and also “i liked ‘Introduction to Architecture’ after watching it about 3-4 times but, the fact that ‘Wolf Boy’ exceeded ‘Introduction to Architecture’ and is ranked #1 among melodramatic movies makes me very happy.
Last month, after releasing the movie “A Company Man” that mobilized more than a million spectators, So Ji Sub’s drama was also able to benefit from this success. Two years after making the disaster, MBC drama ‘Road Number One,’ he returned to the home theater and received attention for being a part of the well-made drama “Ghost” which boosted his self-confidence and two months later, he starred in the emotional action movie “The Company Man.”
The first “Paired Success” female actor is Han Ga In. After she got married, she didn’t have any blockbusters but she regained her popularity with MBC drama “The Moon that Embraces the Sun” with 40% viewer ratings. Just weeks after the melodrama drama aired, her movie “Introduction to Architecture 101″ came out solidifying her as the “First Love Icon” and providing her with the 4.1 million viewers that she had never had during her 8 years on the small screen. The drama and movie character image overlap brought awareness and media attention to the movie and contributed to the movie’s success.
It is impossible to leave out Kim Soo Hyun who starred in the same drama. Through his popular leading character, “The Moon that Embraces the Sun”s Lee Hyun, Kim Soo Hyun was able to enjoy a syndrome like popularity that extended to his movie “The Thieves” that came out 8 months later. Before this drama took off, he wasn’t able to get many contracts but, he received a lot of help from the production crew that promoted his first drama. Although in the end, about 10-20 fans went to the movie theatre, the diversely age bracketed “The Thieves” started out with 13 million fans. Last year, Hyun Bin, could not sow the seed with his hit SBS “Secret Garden,” and “Late Autumn” distribution agency would suffer a great lost but suddenly popular Moon Chae Won from KBS Drama “Princess’s Man” made an appearance at the premiere. the distribution agency for “War of the Arrows,” Lotte Entertainment said “we were worried that the fact that Moon Chae Won acted in a controversial would be a problem but since the drama gained a lot of popularity and the characters overlapped, the movie received a lot of help in order to become a success.”
The reason for “Double Leading” Stars
There is an intimate correlation with the production environment and the increased amount of stars that are in the box office double casting in dramas and movies. Second after while multitasking there are cases where drama shootings are interrupted, after concluding the long term shooting of the movie, when actors resume activities. An entertainment agency official said, “There are many cases when new dramas also receive encouragement as publicity flows towards the movie at the start of filming a movie.”
Actors naturally become irrupted by movie publicities, when engaged in the time of the movie premiere, after shooting of the drama for 5-6 months, until the second half, before the inclusion of the production period.
Of course just because it was said that the drama succeeded, in reverse it doesn’t mean that the matinee of the movie will come to life. The interesting thing about this drama box office box, and reverse movie box office does not lead. “Broadcast drama film screened to a limited audience than the 2-3 months that are exposed to many and unspecified increase public awareness because it’s easy,” said officials. “The similarities between, the movies and drama actors’ awareness that is higher than you think,” he said. October of last year, 530 million people as a ‘film’ wandeuk mobilization and success Ah In Yoo’s first starring role in the Drama ‘Fashion King’, but did not result in a satisfactory ratings from kkwechat Cast into the role, but the emphasis on the KBS drama ‘Big’ in the movies and upcoming movie in the ‘Introduction to Architecture’ citizens rose to stardom sweetheart Suzy bar opposite innocently success in viewership were inconclusive.
Because of this, in times past, after succeeding in TV dramas though there were a lot of actors, they piled experience only in he direction of movies. Recently after narrowing down the distance of the mass public to TV dramas, the growth of stars sinuously aiming to perform a “U Turn” towards movies is increasing. After regaining his reputation as a performer after last year’s SBS drama, “Deep Rooted Tree” ahead of the opening film, “Berlin”, Han Seok Kyu, also in the current SBS drama starred in “Dae Poong” your appeared as people’s intelligence, next months romantic comedy, “My PS Partner” aiming to be a performance representative. An entertainment agency official stated, “Even though it is an important element to raise awareness and call interest, it will not be able to cover so far to the work of original art.” And said, “Through the storm only through star quality is the clearness rather than unclear of the box office going to rise. “