4) SEO can help to build up brand awareness. Optimising your website and being active on social channels can help to increase awareness about your brand. As well as ranking for your company or brand name you can make people realise your business exists by appearing for lots of different search keywords and sending out regular posts and status updates on blogs and social networks.
5) SEO can give you valuable insight. By using statistics generated through analytics tools it is possible to see where traffic is coming from, what keywords are being used to find your site and what pages visitors are looking at. This data can then be manipulated to improve marketing campaigns and if necessary shift the marketing focus from one product or area to another.
6) SEO is a small price to pay. Compared to more traditional marketing methods such as advertising in a magazine, promoting a new product on a billboard or running a television advertisement, SEO represents a minimal cost and yet can return fantastic results to get websites ranking. For example Pro Geek Hosting SEO Service start at 69.99 a month