6 Reason your website needs SEO

Published by Taylor Ray on December 18, 2012 under Uncategorized

1) If you don’t invest in SEO there is no point having a website. Every website has a purpose or at least should have a defined purpose, this purpose is to reach a defined audiance weather you are trying sell a product, blog, or run a gaing tip website you want your content to be found by people whol will enjot it share it and return for more. However this will never happen unless you are indexed and are ranking for your choosen keywords.
2) SEO can help you to reach your sales targets. As you improve your SEO you should see an increase in your ROI or Return of Investment. As more and more people find your website you will see a increase in conversions and sells.
3) SEO helps you to interact more effectively with your customers. By using social media to keep customers up to date on the latest news from within the business together with product launches and anything else they might find useful, businesses can interact with their client base and potential customers to gain a better understanding of what they are looking for.
4) SEO can help to build up brand awareness. Optimising your website and being active on social channels can help to increase awareness about your brand. As well as ranking for your company or brand name you can make people realise your business exists by appearing for lots of different search keywords and sending out regular posts and status updates on blogs and social networks.
5) SEO can give you valuable insight. By using statistics generated through analytics tools it is possible to see where traffic is coming from, what keywords are being used to find your site and what pages visitors are looking at. This data can then be manipulated to improve marketing campaigns and if necessary shift the marketing focus from one product or area to another.
6) SEO is a small price to pay. Compared to more traditional marketing methods such as advertising in a magazine, promoting a new product on a billboard or running a television advertisement, SEO represents a minimal cost and yet can return fantastic results to get websites ranking. For example Pro Geek Hosting SEO Service start at 69.99 a month

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Managing Social Media Presence

Published by Taylor Ray on December 18, 2012 under Uncategorized

To be successful at social media you need to have a plan.  As  the publisher, you control the power to distribute your content through digital media platforms such as blogs, mobile, Facebook, YouTube and Twitter.  Most businesspersons  are overwhelmed with all the options and how to implement them.  These six steps provide a roadmap to use social media to achieve optimal results for your business.Visit us at www.progeekhosting.com

Step 1 –Determine Social  Media Value for Your Business

  • Develop an understanding of social media and online communities – How can you gain  traction for ideas and grow your network to benefit your company?
  • Determine goals – What does your company want to accomplish with social media?
  • Evaluate social media – Is it a good fit for your  company/institution?

Step 2 – Identify Challenges Facing Your Business When Implementing Digital Marketing

  • Determine organization’s changes – how will your company adopt social media?
  • Demonstrate value added – how will you gain support for this new,  often misunderstood initiative within your company?
  • Determine your social media team – who will design and implement  your social media strategy?
  • Determine your audience – who do you want to reach?
  • Determine competition’s social media activity

Step 3 – Select the Best Tools

  • Choose social media communities – select the tools that will best support your goals.   Setup the Applications – Facebook, LinkedIn, Flickr, Twitter, Mobile, blogs
  • Train your team on using the tools – optimizing profiles, frequency of use, portraying professional  image
  • Guide the team on Marketing the Tools – gaining followers, building your network and engaging your community
  • Leverage Current Marketing – integrate digital media with your current marketing  efforts

Step 4 – Develop Content

  • Develop compelling content – content that your community wants to read, content that will benefit them and content they will share with their communities
  • Remember SEO best practices – use keywords and key phrases
  • Include trackable links – content with links to your hub or online environment, video or photos produce best results
  • Post content frequently – consistency is key, good content with few hard sales
  • Develop Action Responses – ask questions, opinions, advice; direct the user’s response for feedback, to engage in conversations

Step 5: Content  Distribution

  • Apply widgets to drive viral action – like buttons, share, and repost
  • Syndicate your content – RSS feeds, NetworkedBlog, email
  • Use applications and tools – simplify efforts, schedule in advance, tracking URL’s
  • Integrated digital media strategy – design, implement and manage your  social media and integrate it with traditional advertising, online  solutions, business networking and integrate it with other social media networks

Step 6: Feedback

  • Monitor company chatter – your team should use Google alerts, searches, free and paid tools
  • Prepare for feedback – prepare for potential effects  on your company, plan how your company will responds to positive and  negative feedback
  • Evaluation and reporting – through tracking and monitoring determine the effect of your social media strategies and what changes in the landscape have affected it
  • Determine ROI – what is the return on your investment from your digital marketing strategy, identify the RGV (resources generating value)
  • Adjustment – review your strategy and make the necessary changes and implement the next phase.

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